Generative AI and Changes in Marketing Policies and Trends

Abstract

This study focuses on content generation, and personalization, including ethical issues as it examines the effects of generative AI on marketing techniques. Through a thorough analysis of secondary data, researchers pinpoint trends and conclusions. Improved content quality as well as personalized client experiences are made possible by generative AI. However, it is important to address ethical issues like prejudice and privacy. These results highlight the necessity for marketers to take advantage of AI responsibly.