Impact of Social Media and Political Activism: An Analysis

Abstract

Social media has transformed the way citizens participate in politics by providingdigital platforms for communication, collaboration, and collective action. Research highlights how networked communication enables individuals and communities to create, share, and disseminate political information beyond traditional media structures. It also examines the role of participatory culture, online collaboration, and digital networks in encouraging civic engagement, public discourse, and collective political action. This study focused on the Balluana villege of Bathinda District on the behalf of 100 male and female respondents.The paper further discusses both the opportunities and challenges associated with social media, including misinformation, digital inequality, and online manipulation, while emphasizing its growing significance in strengthening democratic participation and citizen activism in the digital age.