Personalized Marketing with AI: Revolutionizing Consumer Engagement Strategies in Marketing Management

Abstract

This study investigates the transformative role of artificial intelligence (AI) in personalized marketing management, focusing on its ability to enhance consumer engagement. Through qualitative research, it explores how AI algorithms analyze consumer data, the effectiveness of personalized campaigns, behavioral impacts on consumers, ethical considerations, and the long-term strategic implications of AI in marketing. Findings reveal that AI significantly improves data-driven insights, enhances consumer interactions, and influences purchasing behavior. However, there are ethical concerns and the need for balanced AI-human collaboration, which emerge as critical challenges. The research calls for a hybrid approach in order to maintain innovation and ethical integrity.