THE NEW FRONTIER OF CUSTOMER SERVICE IN INDUSTRIES: AN INTRODUCTION TO GENERATIVE AI

Abstract

In the context of generative AI, this study examines at how customer service is changing across sectors. Researchers determine the benefits and drawbacks of generative AI's influence on productivity, client happiness, and worker dynamics by examining secondary data. The results highlight the necessity of customized strategies including moral concerns in maximizing the potential of generative AI in enhancing customer service. This study adds knowledge that is essential for businesses managing the interface between AI technology and customer service.